Story of the legend
Birth of the legend
In the times of the Great Rebuild, a legend was born. The fifties were an epoch of dreams coming true, of action, commitment and dedication. A better world was being made – with Cockta right in the heart of it.
Cockta of love
Peace: opening a Cockta. Harmony: sharing a Cockta. Love: a bottle of Cockta with two straws. It was the age of the perfect refreshment: Cockta, the official beverage of the sixties, the decade of love.
Cockta-ing the world
The Beatles disbanded, the Moon was conquered, the rock hardened, the world toughened. The seventies were strange times, and Cockta was both nostalgic, contemporary and futuristic.
Lights! Music! Party! Cockta! In the decade of one-hit wonders Cockta was the classic, in the midst of bizarre clothes and hairstyles Cockta was the ultimate cool, and on the dancefloor Cockta had the best moves.
changes the world
"Tear down this wall and get me a Cockta!" Everything changed in the nineties, from the basic economy to maps. It was a time of exhilaration, and we had our own Ode to Joy in our hands: a cold, perfect Cockta.
When the future is happening around you, it is nice to have something immutable and eternal to rely on and to enjoy. A tasteful guide to the things to come, a fizzy reassurance of our choices. The future is cool, and so is Cockta.
Have a Cockta. Like a Cockta. Share a Cockta. The most social drink in the age of social media, the ultimate connection of the global, networked village. Here is the perfect emoticon of the twenty-teens: a bottle with a blue label and one word on it: Cockta.